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Ipsos New Zealand

Welcome to our website! We pride ourselves in uncovering and helping our clients to apply information about people, society and markets.

We at Ipsos New Zealand are an award-winning, leading marketing research and insights company and part of the Ipsos Group, with a global reach in 85 countries. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.

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Latest News

Top stories from our August 2014 Poll

Voters divided over who plays dirtiest. – MPs should bring chaos to order poll says. - Still to be seen if Brand Key tarnished. - All stops out to protect brand Key. – Public wants parties to come clean. - Farm sales to foreigners worry Kiwis. - Voters will leave National in droves. -

More Latest News

Latest Report

The Top 10 Issues for Marketing in Connected Life

By Jonathan Dodd, Research Director. No matter how early in your day that you read this, you’ve added to your digital shadow. To say that our modern lives are defined by the interconnectedness of … View Report

Top stories from our August 2014 Poll

Voters divided over who plays dirtiest. - MPs should bring chaos to order poll says. - Still to be seen if Brand Key tarnished. - All stops out to protect brand Key. - Public wants parties … View Report

Boom as first grenade hits!

From the Stuff.co.nz/Ipsos Poll August 2014 … View Report

Crisis Management: How to climb out of the rabbit hole

Nicola Legge, Research Director, talks new crisis management. “I knew who I was this morning but I’ve changed a few times since then.” ―Lewis Carroll, Alice in Wonderland We have all heard the war … View Report

Immigration fails to raise voter anger

Scaremongering by opposition parties on immigration seems to be misplaced, with the issue barely registering as a concern among voters, our June 2014 poll reveals. Read the Dominion Post article … View Report

Technology is just better than us at some things

Tony Patrick, Research Director, talks new technology. Traditionally, marketing research has been good at moving with the times by adapting to new technology as it arrives, particularly the move to … View Report

Latest Events

Knowing Your Market – The Foundation of Effective Content Marketing (Auckland)

Content Marketing, Native Advertising, call it what you will – it’s the biggest conversation in marketing right now, but also has an acute Achilles’ Heel. In the latest of our popular free breakfast seminars, Research DirectorsJonathan Dodd and Louisa Wood will: demystify this latest development in marketing; share some local figures on its use in […]